Wednesday, January 27, 2016

The right tag line, such as "May the force be with you", is a must!

Hello Everybody,

While we’re giving the final touch to Draft 10 of the screenplay of my new film project ELI, THE DUMMY AND THE TEDDY BEAR (the title is still temporary, until we find something more sharp), it could sound a little strange to focus on the previous film BEYOND METAL.

Well, BEYOND METAL wasn’t in itself aimed at making money. It was a film first of all destined to make sure I could make a feature film from A to Z; kind of a full size test.

But then, it’s done, right, so why bother spending time on it while the screenplay of the new project is basically completed?

Because, when you’re planning on a new project, the least you could do is to make sure you can rely on your previous work/achievements as a lever to set up and finance the next one.

As I told you already, BEYOND METAL was intended to Première on the internet. Why? Because the sought track record here isn’t financial, but is mainly about recognition.
If you’ve made a film, obviously you can show it. But if you’ ve made a film with 1,000,000 viewers, it’s entirely different. That’s what I’m aiming for.

Hence we’re back to the question of organizing the Première on the internet.

From the feed-back I got, in particular from Alexis Papageorgiou, a marketing/communication professional I’ve had the pleasure of meeting with no later than yesterday, I’ve come to understand that the trailer should be reworked in line with a new tag line which could be something like:

Ever seen a docile domestic robot turn into a hostage taker?

It’s a catch, isn’t it?… what do you think?
Is it something that gives you the will to know more about the story?

The importance of THE right tag line shouldn't be underestimated. If you have the right tag line, it means you can summarize your film into one line, you know your target audience, and you did manage to create a bond between both!

I’ll definitely sleep on it…

Talk to you soon!


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